Article Marketing: What Should Your Article Be About
Article Marketing: What Should Your Article Be About
Author: Moe Tamani
Article marketing is a wonderful tool to gain attention to your business. Article marketing has been around ever since the printing press but it has really taken off in these days of the internet.
The good news: article marketing is a proven tool for growing your business through your website. The bad news: you have to write a lot in order for it to be most effective – and I do mean a lot.
How much? Some article marketing experts advise you to write five or six articles a day to keep yourself in the public’s mind. Remember, this is electronic media: one minute you’re the hottest thing out there, the next minute, you’re gone.
So, what can you write about so the well doesn’t run dry? Here are some ideas to get your creative side working for you.
What are the newest trends in your industry right now? Are you a dermatologist who supplies Botox? Write about its benefits to your patients. Do you have an alternative to Botox that is even better? Why is it better? What are some factors your patients should consider before going that route?
Is there something confusing about your industry that many people seem to misunderstand? For example, are you an advertising copywriter and everyone seems to think you deal with legal copyrights? Write an article and explain the difference. Are there some terms that make your clients’ eyes glaze over? Write a brief glossary that explains the legalese in an easy-to-understand way.
What is going on in your industry in the next few months? Many industries are cyclic, with the same events happening the same time every year. Remember: think two or three months ahead on the calendar, at least, to give yourself some lead time. Is it almost tax season? If so, are there tips you can give your customers on how to save on their taxes? Or, is it almost Christmas? Does your business offer a unique item that would make a great gift?
Now think about your particular company. Have you received any feedback from a client or customer about how your company helped them through some crisis? That’s great! Write about it. However, for article marketing, remember, it can be tricky: Free article content is not supposed to blatantly plug your company. You will probably have to change the names and situations just enough that the client will be unrecognizable in the article. But you can write the article so as to say, “Carol Smith’s house burned down, but thanks to new trends in insurance customer service, she was able to get help more quickly.” Your article can have links to your webpage where you can include Mrs. Smith’s testimonial, if you have her permission to do so.
One very effective way to brainstorm for article ideas is to come up with lists. What lists are helpful to your customers? “Ten things to do before you meet your financial advisor”; “Five ways to tell if your dog is healthy”; Six ways to choose a dermatologist” are all ideas that your potential customers will want to read. Once they do, they will want to visit your website or contact your company for more information.
Do and don’t articles can also be entertaining and informative. “Do take your dog’s leash on a trip to the vet. Don’t let Spike run wild in the office” can be helpful reminders. You can even use it on your own website, published in a checklist format that your customers can print off and keep on their refrigerator. Of course, you’d print it in such a way that your business contact information is at the bottom of the checklist.
Fun bits of trivia and history can make for an interesting article also. You could just list fun facts or make a short quiz. Just make sure that the information is truly interesting to your clients.
These are just some ways to brainstorm for article ideas. If you are truly stumped for ideas, just walk away from it for a while. You’ll be surprised at how much your brain will keep working on it without you being aware.
While article marketing is an intensive way to build public awareness in your business, it can be very effective. Try these ideas and soon your free articles will build interest in your company.
Article Source: http://www.articlesbase.com/marketing-articles/article-marketing-what-should-your-article-be-about-294829.html
About the Author:
Moe Tamani is a SEO Marketing expert and Internet Marketing Strategies consultant.
How to write Marketing Communications Plans?
How to write Marketing Communications Plans?
Author: Verena Veneeva
Marketing Communications are “all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used” (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as “the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses” (Yeshin, 1999). Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999).
Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience.
Marketing Communications Plans are generally based on two different frameworks: Marketing Communications Planning Framework and SOSTAC (Fill, 1999).
Marketing Communications Plans consist of the following vital elements:
“Context analysis
Promotional objectives
Marketing communications strategy
Promotional mix (methods and tools)
Budget schedule
Evaluation and control” (Fill, 1999).
When writing marketing communications plan it is important to:
1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other.
2. Develop segmentation, targeting and positioning strategies
3. Develop creative message with which Marketing Communications Plan with communicate with target audience
4. Select and justify one or combination of marketing strategies (push, pull or profile)
5. Develop well-rounded and creative set of promotional mediums and allocate appropriate budget for each medium.
6. Create contingency planning strategy (in case something goes wrong)
7. Set strict set of evaluation and control mediums which would include milestones and continuous evaluation
References
Fill C (1999) Marketing Communications, 2nd Edition, Prentice Hall Europe
Yeshin T, (1999) Integrated Marketing Communications, The chartered institute of marketing, Butterworth Heinemann, Oxford
http://www.marcommwise.com/glossary.phtml?a=m&s=0
Please find below links to excellent Marketing Communications Plans available online:
C/M/315. INTEGRATED MARKETING COMMUNICATIONS PLAN FOR ROYAL CARIBBEAN CRUISES LTD
S/M/162. Marketing communication plan: Philips SatinIce UK, and current marketing communications strategy analysis
S/M/158. Marketing Communication Plan for British Airways
S/M/158. Marketing Communication Plan for British Airways
E/M/14. Marketing Communications Plan for Pizza Hut
C/M/180. Internet music search engine Promotion Campaign
C/M/171. Analysis of the 50+ customer group for M&S and brief outline of a promotional campaign
P/M/311. Marketing communication Plan for Direct Lines the breakdown service
S/M/77. Project Management for Marketing Communications Campaign
P/M/289. Marketing Communications Plan for ROYAL DUTCH/ SHELL
S/M/69. Marketing Communications Plan for British Airways (BA)
P/M/269. Marketing Communications Plan for Shell
P/M/262. Marketing Communications Plan for North West Valley Sailing Club
C/M/117. Marketing Communications Plan for Hugo Boss
P/M/252. Marketing Communications Plan for the Introduction of New Product: Smoothie
P/M/139. Marketing Communications Plan for Haagen-Dazs
P/M/130. Marketing Communications Plan for the new degree programme
P/M/133. Marketing Communications Plan for Marks and Spencer
P/M/134. Analysis and development of Marketing Communications Plan for Adidas (US).
Article Source: http://www.articlesbase.com/marketing-articles/how-to-write-marketing-communications-plans-32481.html
About the Author:
Copyright © 2006 Verena Veneeva. Professional Writer working for
http://www.coursework4you.co.uk
Email Marketing Lingo
Email Marketing Lingo
Author: Rudy Barell
When doing some research on email marketing, it is important to know some buzz words, key words, and things to consider so that you are properly informed. As a small business owner email marketing will greatly benefit you, as it helps you stay in contact with your current client or potential clients. It is an important service that can greatly increase sales. Therefore it is important to be informed before making a choice on the email marketing solution you are choosing.
The following is a glossary of email marketing buzz words that you might come across, and what they mean to you and your business.
Deliverability: This is a term that refers to the success of your campaigns being delivered to your subscribers. Think of it as deliver-ability. The deliverability of a system is dependent upon the relationship that your email marketing service provider has with the Internet Service Providers (ISPs). The top ranked email marketing will have set up communications with all the ISPs, which enhances the deliverability of your emails.
I.P. Address: This is an identification number that gets associated to your computer. When accessing web-pages and browsers, or sending out email, the device that you are sending from has an IP address associated to it. It can be likened to your “passport” to the Internet. For email marketing, an IP address gets assigned a reputation based on the content of your emails and the previous times you have sent out. By receiving many spam complaints, or a large percentage of bounce-back numbers, this has an effect on the reputation of the IP address (similar to the effect that bringing drugs over the border and getting caught would have on your passport). The ISPs have the authority to shut off your internet service or disallow you to send email on mass (blacklisting) if your IP address has received too many spam complaints. The top-ranked email marketing provides white-listing
White Listing: This is a status that the top ranked email marketing companies have attributed to their service by every and all ISPs around the world. This is created by the email marketing company through its reputation with the ISPs. They have to have a long standing relationship of proven performance.
Black Listing: An IP address can get blacklisted by the spam bots used by the ISP providers. These robots determine whether or not you are sending out spam. This is determined by your content, the response from people who receive the email, and the bounces that are associated to the account. Blacklisting means that the ISP blacks you from being able to send out, which means that your emails will not be delivered (Bounced) or land in people’s junk mail box.
Feedback Loops: The best email marketing companies have this in place in order to increase the reputation of IP address. This is a communication that occurs between the IP address and the ISP detailing how a spam complaint has been dealt with, or removed from the mailing list from the person that has reported the complaint.
Make sure that you know what you are looking for in an email marketing, so that you campaigns will be as successful as can be. Look for the email marketing companies that give you the best possible chances to get your email into the in box of you subscribers.
Article Source: http://www.articlesbase.com/marketing-articles/email-marketing-lingo-651251.html
About the Author:
Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing package used by small, medium and large businesses around the world. You can deploy a comprehensive email marketing program for your business with a no risk free trial. Start harnessing the power of email marketing today!
Email Marketing Terms to Know
Email Marketing Terms to Know
Author: Rudy Barell
When researching email marketing software, it’s important to know what to look for in the products you are looking up. Here are a few things to remember when looking for email marketing software for your business.
When evaluating email marketing software, it is important to know some buzz words, key words, and things to consider so that you are properly informed. As a small business owner, you will greatly benefit from email marketing, as it helps you stay in contact with your current or potential clients. It is an important service that can greatly increase sales. Therefore, it is important to be informed before making a choice on the email marketing solution you are choosing.
The following is a glossary of email marketing buzz words that you might come across, and what they mean to you and your business.
Email Authentication: These are various bits of information that identify the sender to the Internet Service Providers (ISPs). It’s a kind of accountability for the messages that you are sending out.
The latest technologies in this field include Doman Keys, DKIM and SPF records. Any great email marketing software provider will take care of these technologies on your business’ behalf, so you don’t have to worry about it. If you speak to an email marketing account executive, make sure to ask if they’re taking care of email authentication for you, and inquire about which technologies they’re using.
Domain Keys (DK); Domain Keys Identified Mail (DKIM): Are signatures that are added to your emails to verify the sender (or domain) and the content within the message. This helps get your messages into your subscribers’ inbox, as it is information that spam bots/filters can identify. The best email marketing organizations have this in place, so that your emails have the best possible chances of landing in your subscribers inboxes.
Spam: Is the common term for unsolicited bulk-email. When an email is sent to an address that did not opt-in (or give direct permission) to receive the email, or is sent multiple times to the same address, it is considered Spam. The most respected email marketing companies will not take on customers who are planning to send Spam messages. In fact, the top companies will catch Spam messages before they go out, and prevent the sender from sending them.
Tracking – Once you send out a message, you can track opens, clicks, forwards, and bounces: The best email marketing companies will have a comprehensive tracking beacon allowing you to see which of your subscribers have opened clicked and forwarded your emails. You will also be able to take this information and use it for future campaigns.
It will provide you with a better understanding of your subscribers, and therefore allow you to develop a proper strategy to market to them accordingly. “Opens” relates to which of your subscribers have actually seen the content of your email, by clicking on it in their inbox.
“Clicks” are a list of subscribers that have pressed on one of the links in the email that you have set up. Look for an email marketing software that will give you information as to who, exactly who clicked on each link, and when they did it. “Forwards” lists the subscribers that have passed your message onto other interested parties.
“Bounces” are the emails that didn’t arrive to the intended reader, because either the subscriber’s mailbox was full, the address no longer exists, their server has timed out (meaning the end computer was not responding to the original computer’s message) or because the security features on the subscribers account are set extremely high.
Make sure that you know what you are looking for in an email marketing software, so that you campaign s will be as successful as can be. Look for the email marketing software companies that give you the best possible chances to get your email into the inbox of you subscribers.
Article Source: http://www.articlesbase.com/marketing-articles/email-marketing-terms-to-know-791841.html
About the Author:
Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing package used by small, medium and large businesses around the world. You can deploy comprehensive email marketing software for your business with a no risk free trial. Start harnessing the power of email marketing today!
How to Learn Internet Marketing: Making Use of Internet Marketing Services
How to Learn Internet Marketing: Making Use of Internet Marketing Services
Author: Ranju Kumar
If you elect to do business while on the internet, it is absolutely vital that you learn internet marketing. There are a number of internet marketing services that can easily help you with this endeavor. Knowledge has often been said to equal power. If you are moving your company, or the services that you offer online, it is time to acquire the knowledge that you need in order to gain the momentum in your industry to become powerful. Remember, there is a lot of competition out there. The more that you know about online advertising and marketing strategies that are used, the better off you will be in terms of your success.
One of the first resources that you should look into if you want to know how to learn internet marketing is an online marketing service that offers detailed instructions on the ever-popular marketing terms is an internet marketing dictionary. These guides will identify all of the most common types of lingo that are made in this industry. You should learn the terms, and learn how to apply those terms in your own web marketing program. If you implement the use of this resource, you will soon find that you consider yourself an expert when it comes to various types of marketing strategies.
Types of Internet Marketing Strategies
There are many different strategies that can be used when it comes to marketing in the virtual world. Listed below are some examples that you may consider:
1. Article Marketing: Many individuals elect to participate in an article marketing campaign. This is where articles are composed on subjects that are similar to those that are related to the goods and/or services that are being offered. Once the articles have been written, they are placed on the internet in what is referred to as “article directories”. These articles make good use of what is referred to as “keywords”. The keywords that are selected must be used throughout the article in order to ensure that the articles are properly optimized for search engines.
2. Email Marketing: Email marketing is another type of advertising strategy that can be used in order to advertise products and services that are offered online. Marketers that focus on this type of marketing will create an email that may talk about a particular subject or one that advertises certain things. When concluding the email, a call to action is included in order to inform the reader of the next step. This is a very popular marketing strategy.
3. Blog Marketing: Many individuals engage in “blog” marketing, this is an effective means of expressing your thoughts, emotions, and feelings on certain items of interest and promoting your content as well.
If you want to know how to learn internet marketing, there are many internet marketing services available online that can teach you what to do, how to go about doing it, and where to go. Internet marketing is a constant revolving door, get in the know now so that you do not go in circles in your own internet marketing campaign.
Article Source: http://www.articlesbase.com/marketing-articles/how-to-learn-internet-marketing-making-use-of-internet-marketing-services-504342.html
About the Author:
Ranju Kumar an editor of http://www.internetmarketing-dictionary.com, which is a internetmarketing service that provides the opportunity to contribute definitions to the content and profit from one’s contribution. You are invited to not only use the Internet Marketing Dictionary but also to contribute to and profit from it. Now go ahead and make sure you know what you are doing in Internet Marketing by knowing what the words mean!
