Author Archive
How to Determine the Length of Your Blog Posts
Bloggers seem to wrestle with the issue of how often they should be posting. I do not think this is overly important though as for me, quality is always more important that quantity. I think a bigger issue is determining how long a blog post should be.
When I started blogging, I would publish a new […]
Can You Avoid Adding Community Features to Your Website?
Research undertaken by Forrester shows that visitors to media websites are demanding community features. Whilst online communities should not simply be tacked onto existing websites for the sake of adding community features, it should be noted that every website can benefit from community elements if correctly implemented. Online communities need time and dedication of they […]
Should Online Community Developers Censor Discussion Topics?
Different topics carry differing levels of controversy within online communities. Although creating controversy can boost activity levels, you need to ensure that this controversy does not create friction and end up damaging your community.
In order to decide whether it is right for you to ban certain topics, you need to consider the current subject matter […]
The Importance of Keeping Your Online Brand Consistent
Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you […]
