Author Archive
Formatting Press Releases for Distribution
Like most other types of written communication, there is a definite format to the best press releases that should be followed to ensure they are as effective as possible. It’s generally considered that the more information there is in the release, the harder it is to read. As well, there are some spacing issues that […]
Blogging for Small Business
Don’t have a blog? You are late to the party, but still lots of time and opportunity. Here are a few eye popping statistics:
Over 12 Million American adults have a blog
Over 57 Million Americans read blogs
Just over 20% of the most popular websites are blogs
and the most important, over 50% […]
Tips for Hiring Freelance Article Writers
Article Syndication is a great way to increase your incoming links and drive targeted traffic to your site. Most small business owners don’t have the time or the writing skills to produce quality content on a regular basis, making article writing a prime candidate for outsourcing.
Outsourcing isn’t as easy […]
The Crafting of Marketing Articles
Things have changed in the business of article writing. It used to be a lot easier to get a top five to ten page ranking consistently. All you had to do before Google cracked down was hire some cheap writers in India who could bang out a vast number of articles that were keyword rich. […]
Successful Content Sites for Increased Traffic and Sales
Recently, an upswing in the amount of sales and traffic enjoyed by certain websites has been noticed by those who monitor such things. These experts are certain that the good fortunes of these sites is due mostly to the amount of content the owners are adding. With this trend in mind, a brief overview of […]
Content Is Still King
There is a debate raging in the online world about content and search engine optimization (SEO). One side is fairly certain that the old way of doing things, SEO, is being replaced for good by free online information that is designed to capture a prospects email address with a free offer or a set of […]
Soft Sell with Content
Content sites are a great way to increase conversion and sales. Over the last year I have watched traffic on a dozen sites climb higher and higher as content is added.
Generally, browsers don’t go straight for the online store and pull out their credit card. Sometimes they do, which is great, but usually browsers want […]
Web Credibility
The credibility of a website includes not only how believable the content of the site is, but also how well visitors to the site believe what is on the site. When designing a website or writing web content, the credibility of the site should be a top concern. If the site lacks credibility, […]
