Author Archive
Five Ways To Create Content For Your Business Blog
You can find lots of information on the Internet about how to create a blog. There are recommendations about which tool to use and how to design something that’s reader-friendly. But what happens once your blog is constructed? The cold blank page stares back at you on a daily basis.
Not as much has been written […]
Does The Idea Of Creating A Business Blog Scare You?
If the idea of creating a business blog scares you, you are not alone. All the hype and media attention makes the average business person feel that blogging is too mysterious and complicated to try. This is not the case!
Both the largest and the smallest companies blog to great effect. It’s not an experimental or […]
Think You Know What Makes Customers Happy?
“Think You Know What Makes You Happy?” This headline shouts at you from a new book called “Stumbling on Happiness” by Daniel Gilbert. It’s a very thought-provoking look at how we think about happiness. To be happy, there is something we all want. If you’re thinking it’s money, you’re wrong. It’s CONTROL! […]
Launching A New Product On Your Website: 5 Things You Should Never Do
You’re launching a new product online and you’re expecting success. You’re excited and happy. But, unless you’ve done some preliminary planning, you may fail, even though your product is a strong one. Here are five things you must do before you launch.
1. Don’t launch before your messaging is ready
I know you are eager to get […]
Increase Your Online Revenue by Narrowing Your Target Market
Does the idea of narrowing your target market scare you? If you’re like thousands of other online business marketers, the answer is yes. But you’d be wrong. Targeting your marketing segments very narrowly is actually a great way to increase business.
The key is making sure you understand the audience for your product or service and […]
Leading a Website Redesign Team: Things Non-Technical Managers Should Know
Are you a marketing person or general manager who has been put in charge of your company’s website redesign? If so, you’re in good company. A majority of the website redesigns being done today are not led by web professionals. They’re done by people who are experts in their product or service. With this in […]
Online Business Owners: Five Steps to a Holiday Gift You Give Yourself
No matter how large or small your company is, online business owners need to take a step back and evaluate their business. It’s a gift you can give yourself at this time of year. Your business is only as good as the strategy and tactics that support it.
Many of my customers resist this, […]
Online Marketing: Five Principles That Help You Succeed NOW
I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult. To keep moving forward, I use the following five principles:
1. Ask the right questions
Unless […]
Selling Products Online: What’s your story?
I know that you’re excited about the products you sell online. But do you communicate that excitement to your customers? Based on the bland product pitches I see everyday in my marketing and design business the answer is clearly no.
To sell your product, you need to become a storyteller. In your personal life you apply […]
Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce.
If your time is limited, here are five things you must do to keep your revenue flowing:
1. Keep content updated
Nothing signals a neglected business like old content. If you walked into a […]
