Author Archive
Top Website Navigation Tips
The aim of a website’s navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.
You have to consider different types of […]
How To Create Convincing Web Copy
Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality, and is competitively priced. It should show your potential clients that you can provide the solution they are seeking. Your product or service will solve their problems, answer a dream, enrich their […]
Changing Your Business Plan For Eternity
Communication is key. The more people you can bring to your websites the more money you are going to make. You can have the greatest products in the world sold on the most beautifully designed website online, but if no-one knows where it is, you are just going to be wasting the twenty bucks or […]
Making Your Website Attractive, Interesting, Engaging and Interactive
The first step towards creating an online business is building a website. Now, that is not as complicated as it sounds. When I built my first website, I thought Java was a type of coffee and HTML the name of a robot in Star Wars. That is why I did not do it. I paid […]
How To Create Usable Websites
A usable site will: Help users achieve a goal, usually to find something, such as information, or obtain something, such as an article; Make it easy for them to achieve that goal; Make it possible to achieve the goal quickly; Make achieving that goal a pleasant experience.
Good Content is Critical - A site with good […]
Measuring Home Based Biz Advertising Success Online
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the […]
Understanding the Different Methods of Online Promotion
Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions […]
Understanding the Difference Between Marketing and Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.
In Marketing 101 at your local university, marketing is actually the process of Product, Place, Price and Promotion. […]
Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.
If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not […]
