Author Archive
The Unfair Edge of CMS
As Content Management Systems (CMS) developed to be more effective for internet businesses, they stumbled on a strategic advantage. For the few inside the loop, they are sharpening this edge to their advantage.
Not long ago in this column was discussed a subject on niche marketing. It was discussed that the concept of “Differentiate or Die” […]
How To Take Advantage Of Web 2.0
You are standing on the spreads end of the shelf at the hyper market. Every time you have been here you picked Blue Band. But with the advertisements you have been seeing on TV you recognize Biddy stacked right next to your usual margarine.
You would not mind a change. Further more you have been […]
How To Organize Your WebPages
Imagine you walked into a supermarket for you monthly shopping and you started by looking for brown bread. After a few minutes of craning your neck you saw a rack of white bread. Expectantly you approach it. But all there is, is white bread. You ask the attendant if they have any brown bread and […]
How To Increase Web Revenues
Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. However, most internet businesses still search for methods to increase their total revenues. Indeed most websites are producing far below their potential. There are three main ways you can increase […]
How To Get Other Websites To Link To Yours
The use of back-links to improve a websites Search Engine Rank Position (SERP) in search engines (SE) has been very effective in diffusing some level of black-hat search engine optimization (SEO). Black-hat SEO involves using “illegal” techniques with the express purpose of fooling SEs to rank a website favorably. Back-links on the other hand are […]
Why Benefits Tend To Out-Sell Features
Would you care if a newer model of your car has a 90 degree engine block, whose cylinder displacement had been enlarged and compression increased? And that the old single overhead cam, three-valve-per-cylinder-head had been replaced with a dual overhead, four-valve-per-cylinder head with variable cam phasing on both intake and exhaust cams?
Probably not. Infact if […]
Finding Free Content For Your Website
The attraction to infringe on copyrighted work to use in your website is mainly driven by the fact that these kinds of works are either demanding to create or are specialized content. Either way, there are some sources of content you can use to get copyright free content or those allowing some level of use […]
Desire Determines Conversion Rates
Once you have grabbed your visitors’ attention you want to sell each and every one that fits your customer profile. The only way to do that is to create enough desire for your offer for them to take action. Indeed the majority of an online sales letter or copy is made up of persuasive content […]
Article Marketing And Duplicate Content
For article marketing to be effective, you need to distribute your articles widely. As discussed last week, the use of article directories is most effective. Equally important, the articles need to be picked up by various webmasters and reprinted in their websites, blogs and newsletters. A resulting effect of article marketing then would be duplicate […]
Headlines Are Powerful Prospecting Tools
Many copywriters will attest to the fact that headlines make or break a sale. A subtle change in a headline can result to astronomical increase in sales. A good understanding of headlines is pivotal in a successful internet marketing campaign.
Headlines will fall into three main categories. There are webpage titles, which appear in Search […]
