Author Archive
Why You’re Probably Mismanaging Your SEO and Online Ad Placements
There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their Internet marketing.
A Horror Story
The story is all too familiar […]
Is Your Telephone Crippling Your B2B Marketing ROI?
I was shocked at how such a simple oversight could be sabotaging my client’s sales efforts. Not only were they losing sales, they were actually paying hundreds of dollars to alienate EACH hot prospect.
The CEO of an enterprise software company asked me to work directly with the VP of Marketing and take over their Google […]
Better B2B Web Copywriting Lowers Your Cost of Sales
Most B2B companies, regardless of how much money or time they’ve invested in web copywriting, get their sites up, then move on to a monster list of other things that need to be done — rarely giving another thought to the web copy. Sadly, this is costing them big bucks.
Why? Because it’s nearly […]
What Every CMO Should Know About SEO
Search engine optimization (SEO) is no longer a secret weapon of cutting-edge, web savvy marketers. Even traditional companies have to make sure search engines like Google and Yahoo find them consistently — because search engines are the primary way prospects and influencers learn about products and services.
Too often, companies ignore search engine optimization or shelve […]
Short Visit Syndrome. Are You Missing Sales Because of a High Bounce Rate?
Heads would roll. At the very least, you’d want to know why so many people were disengaging. Chances are it’s happening to you right now, every day. Your sales team isn’t the problem; it’s your most visible and active company representative; the website.There’s an easy to measure, but often overlooked number that can […]
Enhance Your B2B Sales Pipeline Using Search Engine Marketing
While there is no way of knowing exactly how many additional search-generated leads you could be capturing, remember this: If you’re not getting those leads, your competitors are! If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search […]
