Author Archive
SEO for Beginners, Part 3: The Weakest Link (Is Still Pretty Darn Good)
SEO for Beginners, Part 3: The Weakest Link (Is Still Pretty Darn Good)
In my last installment I promised that this time around I would discuss the importance of links in your search optimization efforts as well as how to get them. Unfortunately this article got long in a hurry, so we’ll just tackle the importance […]
SEO for Beginners, Part 2: Spiders are People, too
OK, arachnids are not people, and search engine spiders are not really people, either. But what I’m driving at is that search engine spiders “think” like people. How do I know this? Because human beings wrote them. Any software that does analysis of any kind does so with the intelligence and analytical rules programmed into […]
The Google Analytics Beta: Improving Profits through Web Site Analytics
Web site analytics, for those who might not be familiar with the term, is the tracking of various performance metrics for a given web site. The metrics themselves can range from the simple (and relatively useless) count of “hits”, i.e. requests for a given resource such as a single web page, image file, etc., to […]
SEO for Beginners Part 1: SEPOV isn’t a Russian Hacker
SEPOV is an acronym for “Search Engine Point of View”; it is usually used in the context of search engine optimization (SEO) discussions. If you really want to approach SEO with confidence, you need to learn to look at your web site from the search engine spider’s perspective and consider its motivation (if you’ll forgive […]
