Author Archive
SEO or Adwords. Which is Best?
Many people when they first start out to promote their website realise that Google is the search engine they need to concentrate on because it has the largest market share of traffic overall. However they are then faced with the choice. Do they use SEO as their route to web traffic or Google Adwords.
In an […]
Don’t Mess with Google’s Golden Rule
If you search the internet you will find many articles about top tips for Google Adwords however they are all meaningless if you don’t get the first basic step right.
There is a simple rule that needs to be understood and once you’ve got it and applied it to your Adgroups you are in with a […]
Try Bidding Differently with Google Adwords
When bidding for keywords on Adwords most people will tend to set a maximum bid price that they are prepared to pay for their clicks.
What they don’t know is that there are three other ways to bid and one of those might be much better for them.
Adwords is getting more and more competitive these days […]
Four SEO Blunders to Avoid
There are lots of articles giving you top tips about SEO. I’ve actually written a few myself.
However, what about the SEO pitfalls you should avoid?
I’m not talking about the various underhanded so called black hat SEO techniques but rather an innocent web development mistake that results in your website not getting indexed properly by the […]
Are you Keyword Stuffing?
What exactly is keyword stuffing and why should you avoid using it on your website?
Keyword Stuffing is using your keywords too often on your web page. It is quite literally “stuffing” the keyword in as often as you can in the hope that your page will rank high with the search engines.
It’s a classic […]
A Brief Guide to SEO
SEO. Three letters that could mean the difference between a profitable web business and a failing one. So what exactly is SEO?
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results […]
Are you Making the Five Biggest Adwords Mistakes?
Are you getting the most out of Google Adwords or are you already doomed?
Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.
Don’t be like them. Check out the mistakes below and avoid them.
Mistake One: Targeting the wrong countries
Many people […]
Link Building using Google Alerts
One of the key components to any successful website is the number and quality of their inbound links.
There are many ways in which you can attract links to your site. Some good, some not so good!
One strategy that I have been using very successfully is to combine article writing with Google Alerts.
Here’s how it is […]
Small Business Owners Call For Website Traffic Reports To Be Easier To Understand
Most business owners recognise that it is potentially of great value to understand the behavior of visitors to their website. What the visitor does or does not do can indicate the likely success of each strand of the marketing campaigns run by the owner. It would be ideal if a neat overall picture could be […]
Google Adwords. The Secret Art of Writing Great Ads
What is it that makes an ad a great ad that attracts a lot of clicks?
Many Google Adwords users will spend a lot of time, energy and money trying to get their ads to the top position as they believe this will increase their click through rate. Generally they are right. The more prominent your […]
