Author Archive
Internet Search, Like Politics, Is Local
Local search is all the rage. At the 2007 Search Engine Strategies event in New York City there were presentations and exhibitors touting the importance of local search strategies and tactics.
It’s like the presenters and exhibitors just discovered that people are really mostly interested in finding products and services nearby.
I guess what’s really going […]
Email Mistakes That Destroy Customer Trust
Is email your company’s friend or foe? It depends on how you use it, how important new customers are to you, and how much you value existing customer relations.
I was going to order a bunch of custom embroidered polo shirts for our team to wear at an industry event. I went to a well-known company, […]
Search Engine Strategies, Danny Sullivan, And The Velocity of Trust
At the Search Engine Strategies conference in New York City last week, Danny Sullivan’s presentation set the tone and created a value proposition for the entire event.
His hour and one-half “Introduction To Search Marketing” was one of five concurrent programs to kick off the three day event. The folks at the Hilton on 6th. […]
Don’t Get Sucked in By the AdSense Hype
When we began updating our company’s Internet marketing strategy, we figured - based on all the hype, that we should consider integrating Google’s AdSense contextual advertising into it. After all we’ve got a lot of original content, some of which has been getting a fair amount or traffic since 1999. Would AdSense help us further […]
B2B Email Marketing: Still THE Killer App!
Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last.
There are challenges to be sure, such as creating and maintaining an opt-in list - so […]
ClickZ Email Marketing Conference: Strategic Partnerships
We’ve all seen examples of how successful strategic partnerships work, leveraging the contacts and resources of every partner, for the benefit of all by generating business and defeating competitors that would have been impossible alone.
A successful strategic partnership is the best illustration of the expression, “all boats rise together on a rising tide” - […]
ClickZ Email Marketing: Your Email Must Have Relevant Content
When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.
For years I have worked as a translator between the online world an Main Street. I have consistently tried to […]
A Synergy of Business Strengths
In 2003 I interviewed Steve Antisdel for a story about how they were embracing the Internet at the family furniture store.
I had been contacted by a trade association he was a member of and told that he was one of their most forward thinking members.
I ended up with something a lot more exciting […]
How Can a Drug Store Founded in 1838 Survive in The 21st.Century?
When my daughter and I meet for lunch in Greenwich Village, we always pass by Bigelow’s Apothecary.
I asked her if she shopped there, and she remarked that their Alchemy mascara is the best ever. (I had to take her word for it.)
I spoke with Bigelow’s current proprietor, Ian Ginsberg, and the Bigelow’s story […]
Search Engine Strategies, Much Ado about Nothing or Something?
After three days of search engine emersion therapy last month at the Search Engine Strategies event in NYC followed by three weeks to work it all out, the answer is clear, it is both!
If you are an Internet entrepreneurs, you already know this stuff. You are already tweaking your Web sites constantly, you are […]
