Why Blogs Are Money Makers

Posted by joickle

April 3, 2008

There is a great deal of hype and talk about blogs, but when one strips them down and looks at them clearly, they discover that a blog is nothing more than a web site. In essence, a blog is a website featuring an easy to use content management system that allows for quick updating in chronological order. The roots of blogging trace back to online journaling and community-building efforts, but approached from a business perspective, blogs are uniquely positioned to make you money. Their structure, treatment from search engines, and ease of use make them a wonderful moneymaking tool.

The structure of blogs is perfect for revenue-producing efforts. This is because the sites are, invariably, heavy on content and are naturally organized in an intuitive fashion. Regardless of what platform one uses for blogging, they will be able to produce a content-based site featuring a series of potentially well-targeted pages.

Search engines love content. Textual content keeps search engine spiders well-fed and persuades them to visit again and again. Google, Yahoo and MSN reward informative sites chock-full of information with better positioning in search results and index these sites quickly. Because blogs are content-driven, they serve as a model for how to build a “cooperative relationship” with a search engine. In the end, effective blog use produces high search engine rankings and, thus, great traffic levels. Traffic, of course, is a key to profitability. It is hard for a site to profit if no one sees it! The traffic advantages vis-

Blogging